WE BUILDPLAYER-FIRSTGROWTH
VaryGaming combines publishing craft, product thinking, and market intelligence to help interactive experiences travel further.
The company
BUILT TO PUBLISH.
We are an independent publisher built by operators. Our cross-market team connects product, technology, commercial strategy, and growth into one focused publishing engine.
Operators first: our team has built, launched and scaled games across India, China, Southeast Asia, Europe and the US.
VPlay.games
The player-facing expression of our publishing thinking: fast discovery, strong presentation, and a portfolio designed to keep moving.

Portfolio pulse
Publishing engine
From signal to sustained growth
Game Publishing
End-to-end global game localization and distribution.
Discover
Find audience fit and sharpen product positioning.
Launch
Coordinate creative, distribution, and market entry.
Localize
Adapt product and messaging for priority markets.
Grow
Use live insights to build durable player value.
SEA · INDIA · CHINA
Connected markets
PRODUCT + PUBLISHING
One operating loop
PLAYER VALUE
Growth north star
1,500+
Games live
150+
Categories
10+
Countries reached
100%
Organic growth, zero paid
Tournaments
Compete in live brackets
Leaderboards
Climb global rankings
Instant play
No download, no wait
Friends & followers
Build your player circle
Rewards
Earn coins as you play
Save progress
Scores and favourites kept
For developers
BUILD FOR VPLAY.
Add one script and your game joins a live player economy: one VCoin wallet, leaderboards, tournaments, cloud saves and item ownership. We review every game and run the platform. You keep building.
- VCoin economyItems and rewards in the currency players already carry.
- Leaderboards and tournamentsScores checked on our server, boards drawn over your game.
- About ten linesWorks on its own everywhere else, so one build fits every site.
Our AI game platform
vplay.gg
Play what you love. Create what you imagine.
The game platform that learns what each player loves. Swipe through playable games on your phone like short videos, binge a lineup picked for you on desktop — and build your own game with VibeCode AI by typing a single sentence.
OPERATORS, NOT OBSERVERS.
A senior, cross-market team with hands-on experience across publishing, product, technology, growth, and business development.
Shivam Mishra
13+ years of experience
Game publishing and product leadership.
Combined perspective
China-built technology.
India-led operations.
Singapore-connected growth.
Our operating footprint
GLOBAL FOOTPRINT.
Our Singapore company is the commercial bridge for Southeast Asia and global partnerships, connected directly to our product and technology teams in China and India.
Company & partnerships
Singapore
Commercial bridge for SEA and global partners.
Technology & publishing
China
Deep product and platform capability.
Operations & growth
India
Publishing execution and market expertise.
SUBMIT YOUR GAME.
Have a game that deserves a global audience? Send it to us — VaryGaming publishes on VPlay and partner platforms across SEA, India, MENA, China, and beyond.
Submit your gameCreate a free developer account on VPlay to submit — or write to us directly at info@varygaming.com
GET FEATURED
Front-page placement on VPlay
GLOBAL REACH
Players across 190+ countries
LIVE IN 48H
Reviewed and published fast